To acquire more users, you need a marketing strategy. Software developers, for instance, can enhance their distribution and acquire more users with display ads and other targeted marketing solutions. Website owners can increase their reach through social media, content marketing, guest blogging, and so on.
Engagement isn’t just about how often a person uses a product. It’s also about how invested they are emotionally and intellectually. Typically, the more a person uses a product or service, the more engaged they are with it.