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What is creative direction?
Where art direction and design meets strategy, it’s the visceral resonance a piece feels mixed with how it achieves specific goals. It’s a mixed discipline that requires knowledge of art, design and strategy.
In order for great creative direction it’s necessary to be knowledge of any and all fields of knowledge that are touched up in the design process. From design and development to performance and writer.
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Examples
Creative Vision
Client Relationships
Stakeholder Management
Decision Making
Creative Output
Creative Process
Team Culture
Performance Management
Productivity
Leadership
Creative Partners
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Memorable direction
Important in establishing a creative philosophy, objectives and strategies that will lead to a creative output. They mentor, motivate and monitor the performance of the creative team, ensuring schedules are planned accordingly and deadlines are met. Most importantly is the ability to properly interpret the client’s vision and turn it into a tangible deliverable product.
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Strategy services
02
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Creation & Ideation Workshopping
Creation & Ideation Workshopping
Every single business, product, campaign, project and plan begins with an idea. Bringing the right idea to life is a long and challenging process. Innovation isn’t easy - that’s why we workshop.
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03
/09
User & Customer Analysis
User & Customer Analysis
Users are becoming increasingly sophisticated as technology continues to advance. With the use of software we’re now able to gain insight into our user’s behaviour, further improving our products to cater to the modern consumer.
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04
/09
User Flow Discovery
User Flow Discovery
The visual representation for your prototypical user’s path through an experience. It is the individual steps taken from the entry point of the task to the final outcome or action.
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05
/09
Brand & Communication
Brand & Communication
Understanding your current brand touchpoints and producing a diagnosis on improvements including all communications inbound and outbound (e.g. Branding, Portals, Emails, Social, Applications, Portals, intranets etc.).
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06
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Competitor & Peer Analysis
Competitor & Peer Analysis
The process of observing a client’s peers and competitors in order to establish existing conventions and identify ways to distinguish your brand.
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07
/09
Digital Eco-System & Positioning
Digital Eco-System & Positioning
The centralised management of all the interconnections and interactions of your business, brand and digital presence.
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Clients
Partnerships with the finest products & services
Our long-term experience
